Carta+’s staff will be at Secura 2011 the 25th of March 2011.

If you can’t be there, ask us for a recap on the Belgium’s most important professional event for Safety & Security at Work.

Every 2 years, SECURA receives about 7000 visitors!

They come to see what over 200 prominent suppliers have to offer for job safety & security. As a professional trade show, SECURA is an ideal place to find the newest products and services in a no-fuss, high-calibre business environment.

Several conferences and product presentations will round out the content-rich side programme, where you can learn highly-pertinent and practical things on hot topics and current trends in job safety, as well as participate in mini training sessions and workshops.

Do not miss this one of a kind event on safety and security!

Source: http://www.easyfairs.com/events_216/secura_17174/secura_17175/visitors_17176/welcome_17188/

Here is how his job could looks like, as an example:

I would like to thank you for this year spent together.

Choosing Carta+ as your trusted supplier;
For your collaboration to develop new projects;

For your understanding of some difficulties but, successfully solved together
… and for your willingness to further strengthen our relationship.

Carta+ 2010 Wishes

Sure that next year will be even better I wish to you and your family our best Christmas greetings and an happy

new year.

The whole Carta+ team

1-  This nice “Did you know?”- animation with interesting (sometimes unexpected) figures about Direct Mailing .

Thanks to Frederic Jadinon.

2-  This article from Erik Van Vooren “The end of Direct Mailing is close”

In Dutch
French version below

‘Running a loyalty program becomes ‘simple’ if you compare it with a love affair. If you take your love seriously, you don’t go for a one night stand, but for a durable relation. In a love affair, just like in loyalty programs, it’s about ‘give and take’. Of course, you have to check out sometimes if your love is ‘as hot as ever’. If that’s no longer the case, you should talk as open and quickly as possible to resolve it. Do not all the talking yourself, because if you don’t ‘listen’, there will be no ‘understanding’ in your relation. Make sure you to surprise your partner so now and then, but be aware : don’t exagerate, your love might become suspicious

OK, I know, your loyalty program is polygamie, not monogamie. You want a durable relation not with one but with as many as possible customers. So this is what the above means in terms of a customer loyalty program :

* inform : keep up the contact with your loyal customers. Enhance existing, intrinsic contact points (such as a bill, a delivery note,…) and create additional positive contact points (like a newsletter, a customer magazine, a blog,…)

* interact : make the contact mutual, easy to dialogue and evolve from a “price and product monologue” to an “added value dialogue”

* individualize : take personal actions and motivations into account and install triggers in your database to honour these with the right message at the right time.

* inspire : bring the relation into new area’s and introduce your ‘family and friends’. (i.e. cross sales and up sales . Take your loyal customers on a stimulating journey Stimulate discussion amongst them to inspire each other.

* integrate : use the internet (even mobile) as an integrator of your relation. Let customers qualify themselves, capture their data and interactions and keep up the added value information supply (reviews, quotes, tips and tricks, news, blogs, tools to share things amongst each other,…).

* initiate : embrace the negative (as apathy is the biggest problem in love affairs) making it easy to initiate inbound questions and complaints. Qualify and handle these straight forward and don’t forget to track and trace them with endorsed follow up. Act upon historic requests and deliver alerts of new information.

Technically speaking, just like in a long lasting love affair or a marriage, your loyalty program creates bonds at different levels : an emotional bond (where your customer feels appreciated and part of something bigger) a financial bond (remember to give real value and not only “rewards”) and a structural bond (mechanisms that encourage customers to stay with you and build exit barriers)

So, what is key to run a loyalty program and create bonds at all levels succesfully ? Key is a database with a single customer view and actionable data. Key is using data intelligence to create relevant customer segments in your database. Key is to monitor each segment with KPI’s and a loyalty scheme adapted to each type of segment. Key is to personalize your contact strategy using tools and cross channel media per type of customer type and type of message you want to pass along.

And yes : go beyond the call of duty for your love, do something he or she didn’t ask for and you will see : your love will not only be loyal but delighted !’

Author: Dirk Milbou
Source: http://www.wdmcentral.be/2010/07/loyalty-is-like-a-love-affair-2/

“Red Market, de nieuwe discountformule van Delhaize, opent midden juli zijn eerste supermarkt in Vlaanderen. Die eerste Vlaamse vestiging komt in Opwijk. In Wallonië heeft de formule al twee vestigingen. Tegen het einde van het jaar moeten er in België nog drie andere vestigingen van Red Market worden geopend, onder meer in Tielt-Winge. In Roemenië en Griekenland worden negen winkels van de nieuwe discountformule opgestart. Red Market streeft ernaar om in zijn lokale omgeving de goedkoopste aanbieder te zijn. Er wordt daarbij gemikt op grote omzetvolumes. Met Red Market wil Delhaize naar eigen zeggen een antwoord bieden op het discountaanbod in Europa. Bovendien is de formule volgens Delhaize een laboratorium waar de keten de mogelijkheden en succeskansen van een aantal initiatieven zou kunnen uitproberen. (MH)”

Source: Express.be

Gebaseerd op:De Standaard

Savez-vous ce que vous coûte l’acquisition d’un nouveau client ?
Êtes-vous sûr d’avoir tout mis en oeuvre pour le garder ?
Que connaissez-vous de ses comportements ?

C’est pour aider à répondre à cet objectif essentiel que Carta+, Pogio et Willy Braillard organisent le 15 juin 2010 la première « Rencontre Marketing Relationnel et Fidélisation » au Cercle de Wallonie.

Cordialement,

Amaury Van den Brande, Michel Walravens, Michel De Ceuster , Olivier Decroupette, Philippe Limbourg, Geert Vierendeel, Martin Snoeck , Willy Braillard

Carta+ wants to inform his customers about an important information release received earlier this month from the worldwide contactless chips supplier, NXP.
Carta+ delivers exclusively NXP products for the Mifare cards series.

“MIFARE Classic is one of the most widely used contactless smart card IC worldwide. It was invented in 1994 and first used in a public transport fare collection system in 1996. Today MIFARETM products are used in more than 650 cities in over 50 countries in more than 40 different applications globally. Increasingly also MIFARE Classic implementations on NXP’s SmartMX platform are deployed.
Up to now MIFARE Classic ICs are featuring a unique identifier (UID) with the length of 4 Byte. With the accumulated and estimated global demand of MIFARE Classic ICs, we expect that the market will run out of 4 Byte unique IDs by the end of 2010.
This will also impact the availability of 4B UIDs for MIFARE Classic implementations of NXP and our licensees on dual interface ICs, contactless SIMs and secure elements. In order to facilitate the migration of certified SmartMX and licensee products, NXP will provide a limited number of 4B unique IDs for these products until end of 2012 depending on estimated and accumulated demand and availability.
NXP acknowledges that the uniqueness of IDs is typically an important element of many contactless system designs. Precautions need to be implemented for non unique IDs in automatic fare collection, closed loop payment and access management applications with respect to the following:
· back office reconciliation
· blacklisting of cards
· card access right management

Therefore NXP offers the following options to ensure sustainable operation of MIFARE Classic installations:
1. NXP will offer MIFARE Classic ICs with 7 Byte unique IDs (7B UIDs)1 as the recommended product solution. Sample cards for design in activities are available now. Volume production starts in Q2 2010.
All NXP MIFARE ICs introduced after 2001 – MIFARE Ultralight, MIFARE Ultralight C, MIFARE DESFire, MIFARE DESFire EV1 and MIFARE Plus – already feature 7B
UIDs. Therefore, many partners within the MIFARE eco-system are familiar with the use of 7B UIDs. 4B UID and 7B UID based smart cards can co-exist in the same infrastructure.
MIFARE Plus was introduced with the option of 4 B UID for backwards compatibility during migration and a future proof 7B UID version.
2. NXP will continue to offer MIFARE Classic and MIFARE Plus products but with 4 Byte identifiers taken from old NXP ID ranges instead of 4 Byte unique identifiers. The number ranges used for those 4 Byte identifiers will be chosen with maximum care to reduce the probability of duplicate IDs in your installations.
NXP will collect and share best practices on how to handle non unique IDs through application notes, Q&As, trainings and webinars.
In addition, NXP will offer a downloadable list of the IC identifiers which are used for each reel or wafer. This enables pro-active impact analysis before issuing new cards into contactless systems.
3. For applications that require a higher level of security, NXP recommends to migrate from MIFARE Classic to MIFARE Plus or MIFARE DESFire EV1 with 7B UIDs.
4. MIFARE Classic and upcoming MIFARE Plus implementations on NXP’s SmartMX platform will also be available with 7B UIDs and 4 Byte identifiers taken from ID range
xFh according to ISO/IEC 14443-3.
For SmartMX products according to ISO/IEC 14443-4 without MIFARE emulations, 7B UID based solutions are already available since the year 2001 and widely used.
To support you in finding the best option for your specific application, NXP provides application notes, Q&As and technical support. Please get in touch with your NXP contact.
In addition we have scheduled interactive Webinars on this topic. The first one will take place May 26th 2010. Please see detailed information on www.MIFARE.net.
NXP is committed to serve the market with innovative and evolutionary smart card ICs that contribute to the sustainability of our customers’ services.”

the MIFARE team

NXP Semiconductors

http://www.nxp.com/

1 According to ISO/IEC 14443-3, 4B UID is called single size UID. 7B UID is called double size UID.

Carta+ will post in the future article in the two Belgian idioms (French and Dutch)

Next our first post in Dutch, from the loyalty martketing agency Dunck in the Netherland.

“Het gebruik van loyaliteitsprogramma’s en klantenkaarten heeft de laatste jaren een duidelijke vlucht genomen. Een aantal initiatieven heeft succes, maar een deel ook niet. McKinsey onderzocht succesvolle loyaliteitsprogramma’s. Op basis hiervan is een stappenplan voor succes in retail loyalty ontwikkeld.

Stap 1: stel gerichte en realistische doelen
Het budget dient zich te richten op klanten die het belangrijkst zijn. Realistische doelstellingen houden rekening met het beschikbare budget.

Stap 2: durf te kiezen
Programma’s waarbij er geen duidelijke keuzes worden gemaakt zijn zelden succesvol. Een programma dat zich richt op de massa kan niet tegelijkertijd een exclusief karakter hebben. Wat past het beste bij de doelgroep en doelstelling?

Stap 3: zorg voor onderscheidend vermogen
Klanten participeren alleen als er sprake is van een duidelijke toegevoegde waarde. De lage marges vragen om creatieve oplossingen die voor de klant voordeel opleveren.

Stap 4: implementeer met vaardigheid en volharding
Succesvolle programma’s zijn succesvol door hun eenvoud en genieten een breed draagvlak bij zowel het personeel als het management.”

Bron: McKinsey & Company

http://www.loyaltyfacts.com/