According to La Republica, Moreno was 29 when he first patented the idea for a miniature circuit board that could hold secure electronic data.

His idea changed shopping, commuting, banking and passports and paved the way for the mobile phone in 1974.

It was in France where his idea first caught on. They used the card’s security measures as part of the Carte Bleue debit card system. While this was great for the French, it caused all sorts of problems for foreign tourists whose banks still used magnetic strips.

Just to keep you informed about a nice project from end last year by one of the most important Carta+’s partners on the security market.

Carta+ management works with Trüb for more than 20 years.

Kosovo is issuing a new generation of biometric passports with datapages manufactured by Trüb. The datapages are made of polycarbonate and contain a chip module. The Austrian State Printing House (OeSD) acts as the general contractor, manufactures the passport booklet and integrates the datapages. Kosovo and the Austrian State Printing House (OeSD) have signed a contract where OeSD as general contractor supplies biometric passports and installs a passport personalization center over a number of years. The key element of the passport is the datapage supplied by Trüb AG with embedded antenna and chip module. The datapages are made of fused polycarbonate films and laminated without the use of adhesives. The chip on this biometric passport stores the personal data, a facial image, two fingerprints of the document holder and complies with the ICAO standard. The datapages are optically personalized by means of laser engraving and include a variety of built-in security features. The datapage, attached to the passport booklet through a patented and robust page binding element, is guaranteed for a 10 year lifespan.”
Source: Global Identification

Carta+ wants to share with you today this nice introduction to some “Smart Card Market Forecast Report” … on sale on ReportLinker website… Have a nice reading!

“The global smart card industry has been witnessing dynamic changes for the past few years, and these, in turn, have created significant opportunities for the market participants. New and attractive growth prospects are being witnessed due to EMV (Euro pay, MasterCard, & VISA) migration, Long Term Evolution (LTE) deployment across the globe, and government support. Moreover, the entry of innovative smart card devices in the market will further strengthen the overall industry in the long run.

According to [our] this research report “Smart Card Market Forecast to 2014″, the global shipments of smart cards are estimated to reach around 6.1 Billion units in 2011, growing at the rate of around 11% over previous year. A major chunk of this market is captured by four companies, namely Gemalto, Giesecke & Devrient, Oberthur, and Morpho. Though telecom sector is still the major user of smart cards, other sectors, such as financial services and healthcare are also expected to augment the rate of usage.

Furthermore, the huge demand for smart cards will be seen in emerging markets as some of the key manufacturers in these regions are expanding their market reach. Increasing penetration of 3G, and renowned focus on payment transaction will give a further boost to the momentum. In addition, the liability associated with EMV standard is also driving many banks to issue smart cards. Backed by such positive factors, the global smart card shipments are expected to post a double digit growth (CAGR of around 12%) during 2011-2014.

Contactless technology is the buzzword in the global smart card industry. Increasing demand for contactless smart cards is mainly being fuelled by Near Field Communication (NFC), mass transit projects and e-passports. The volume of secure microprocessor contactless smart card shipment is likely to grow at a CAGR of around 22% during 2011-2014. At the applications front, financial services sector is the key user of contactless smart cards, and e-passports and other identification (ID) applications hold the prominent position in the government sector.

The report is an outcome of an extensive research and in-depth analysis of the global smart card market. It took into account almost all the key aspects of the market. The report is categorized on the basis of industry applications in sectors, like telecom, transport, public sector and financial services, and country wise developments in the smart card sector. The report also investigates the current market trends, and analyzes their impact on the future performance of the industry. Moreover, with a focus on the competitive environment, the report provides a comprehensive description of strengths and weeknesses of the market leaders. Overall, the report aims at providing clients with an optimum source of knowledge and statistics on the smart card industry.”

Source: Article from http://www.reportlinker.com/Smart-Card-Market-Forecast-to.html

Carta+’s staff will be at Secura 2011 the 25th of March 2011.

If you can’t be there, ask us for a recap on the Belgium’s most important professional event for Safety & Security at Work.

Every 2 years, SECURA receives about 7000 visitors!

They come to see what over 200 prominent suppliers have to offer for job safety & security. As a professional trade show, SECURA is an ideal place to find the newest products and services in a no-fuss, high-calibre business environment.

Several conferences and product presentations will round out the content-rich side programme, where you can learn highly-pertinent and practical things on hot topics and current trends in job safety, as well as participate in mini training sessions and workshops.

Do not miss this one of a kind event on safety and security!

Source: http://www.easyfairs.com/events_216/secura_17174/secura_17175/visitors_17176/welcome_17188/

Here is how his job could looks like, as an example:

1-  This nice “Did you know?”- animation with interesting (sometimes unexpected) figures about Direct Mailing .

Thanks to Frederic Jadinon.

2-  This article from Erik Van Vooren “The end of Direct Mailing is close”

In Dutch
French version below

‘Running a loyalty program becomes ‘simple’ if you compare it with a love affair. If you take your love seriously, you don’t go for a one night stand, but for a durable relation. In a love affair, just like in loyalty programs, it’s about ‘give and take’. Of course, you have to check out sometimes if your love is ‘as hot as ever’. If that’s no longer the case, you should talk as open and quickly as possible to resolve it. Do not all the talking yourself, because if you don’t ‘listen’, there will be no ‘understanding’ in your relation. Make sure you to surprise your partner so now and then, but be aware : don’t exagerate, your love might become suspicious

OK, I know, your loyalty program is polygamie, not monogamie. You want a durable relation not with one but with as many as possible customers. So this is what the above means in terms of a customer loyalty program :

* inform : keep up the contact with your loyal customers. Enhance existing, intrinsic contact points (such as a bill, a delivery note,…) and create additional positive contact points (like a newsletter, a customer magazine, a blog,…)

* interact : make the contact mutual, easy to dialogue and evolve from a “price and product monologue” to an “added value dialogue”

* individualize : take personal actions and motivations into account and install triggers in your database to honour these with the right message at the right time.

* inspire : bring the relation into new area’s and introduce your ‘family and friends’. (i.e. cross sales and up sales . Take your loyal customers on a stimulating journey Stimulate discussion amongst them to inspire each other.

* integrate : use the internet (even mobile) as an integrator of your relation. Let customers qualify themselves, capture their data and interactions and keep up the added value information supply (reviews, quotes, tips and tricks, news, blogs, tools to share things amongst each other,…).

* initiate : embrace the negative (as apathy is the biggest problem in love affairs) making it easy to initiate inbound questions and complaints. Qualify and handle these straight forward and don’t forget to track and trace them with endorsed follow up. Act upon historic requests and deliver alerts of new information.

Technically speaking, just like in a long lasting love affair or a marriage, your loyalty program creates bonds at different levels : an emotional bond (where your customer feels appreciated and part of something bigger) a financial bond (remember to give real value and not only “rewards”) and a structural bond (mechanisms that encourage customers to stay with you and build exit barriers)

So, what is key to run a loyalty program and create bonds at all levels succesfully ? Key is a database with a single customer view and actionable data. Key is using data intelligence to create relevant customer segments in your database. Key is to monitor each segment with KPI’s and a loyalty scheme adapted to each type of segment. Key is to personalize your contact strategy using tools and cross channel media per type of customer type and type of message you want to pass along.

And yes : go beyond the call of duty for your love, do something he or she didn’t ask for and you will see : your love will not only be loyal but delighted !’

Author: Dirk Milbou
Source: http://www.wdmcentral.be/2010/07/loyalty-is-like-a-love-affair-2/

“Red Market, de nieuwe discountformule van Delhaize, opent midden juli zijn eerste supermarkt in Vlaanderen. Die eerste Vlaamse vestiging komt in Opwijk. In Wallonië heeft de formule al twee vestigingen. Tegen het einde van het jaar moeten er in België nog drie andere vestigingen van Red Market worden geopend, onder meer in Tielt-Winge. In Roemenië en Griekenland worden negen winkels van de nieuwe discountformule opgestart. Red Market streeft ernaar om in zijn lokale omgeving de goedkoopste aanbieder te zijn. Er wordt daarbij gemikt op grote omzetvolumes. Met Red Market wil Delhaize naar eigen zeggen een antwoord bieden op het discountaanbod in Europa. Bovendien is de formule volgens Delhaize een laboratorium waar de keten de mogelijkheden en succeskansen van een aantal initiatieven zou kunnen uitproberen. (MH)”

Source: Express.be

Gebaseerd op:De Standaard

Savez-vous ce que vous coûte l’acquisition d’un nouveau client ?
Êtes-vous sûr d’avoir tout mis en oeuvre pour le garder ?
Que connaissez-vous de ses comportements ?

C’est pour aider à répondre à cet objectif essentiel que Carta+, Pogio et Willy Braillard organisent le 15 juin 2010 la première « Rencontre Marketing Relationnel et Fidélisation » au Cercle de Wallonie.

Cordialement,

Amaury Van den Brande, Michel Walravens, Michel De Ceuster , Olivier Decroupette, Philippe Limbourg, Geert Vierendeel, Martin Snoeck , Willy Braillard